Sony ultra-slim Wega Engine Plasma TV

Last year it was a "New" tag attached to TV...This year, it is a spider.
I guess next year "a sticker" will be waiting for us.

Tonic Communications/Dubai
CD: Vincent Raffray
AD: Peter Walker
CW: Vincent Raffray

Smoking kills

Absolutely strong and very effective work..."No smoking" signs seems lik little "P.S." comparing to this.
Everest Brand Solutions/India

Safe happens - Jetta web site

I mentioned the crash ads for VW on iyi fikir! before. Now CP+B is back with their Jetta site and they show us that they really know their work. After you finished playing with your Jetta, don't forget to watch "Safe Happens" films.Good idea happens!

Periscope is on the top!

From the first glance, i loved this work. I assume that everybody thought the same, this piece of creativity won this years Cannes Grand Prix Award for print.Very good idea...
FCB/Johannesburg
CD: Brett Morris
AD: Lance Vinig&Charles Foley
CW: Lance Vining
Photo: Gerard Turnely

A wedding invitation

The "Pill box" on the left is actually a "wedding invitation"!...
This one is the most creative and funny invitation i had seen for a long time.I assume that the couple works in pharmaceutic sector. The writings all aronud the box is about the wedding date/place and humor of the original box-like "do not keep away from the children"- and the pills are traditional wedding candies.
For such a good idea like this,all i can send is my best wishes.

Translation:
Evleniyoruz Biz: We are marrying!

Car for disabled persons

This car is called as "Kenguru".Specially designed for persons who need a wheelchair to go from one place to another. Designed in Hungary by a company,Rehab Rt. As you can see,there is no seats in this car and you can control it easily by a joystick.
Very good idea!Way to go Rehab!

18th Kristal Elma opening theme

Turkey's oldest and well known advertising award "Kristal Elma"-Crystal Apple- opened with this theme this year. It is brilliant and very funny. The video footage edited from the nominee ads.Can give you a clue about Turkey's creativity :)



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What is this?...GAIA 2006 starts- A personal notice

This year’s topic at internaitonal students congress GAIA is “Marketing Communication” .The 9th congress will be held on the dates 18-23 June at Boagazici University and I will be there personally on the 22nd. This year on the 22nd at noon time we will organize a competition (episode 3) The concept of this competition together with the posters you will see, brochures and t-shirt designs are made by myself. The design of the “object” used in the competiton is done by my dear frend Turgay Yildızli. As WMC Ad agent we hope to accomplish this task of organization with success. We will be there together with our brand manager Ms.Savas Sacli as the participants of the jury. I will be glad to welcome you if you are interested.

The name of the "Nightmare of big marketing companies is "CP+B "

The campaign called "ProjectFast" with a black, tough rabit icon for VW CP+B(Crispin,Porter and Bogusky) and as a result USA won their first "Cannes Lions Sales Promotion Grand Prix”.
Adidas' "Be the ball" campaign by New Zealand Whybin TBWA was also a candidate for this awars. But “Fast” with the campaign icon, right connection with the consumer and with the correct promosion campaigns deserved the awards. Depsite big Advertising concorsiums like WPP and Publicis CP+B’s star is shining brighter with every single day…
For more about this news,click.

A couple of quick links about cannes

Some nice links about 53th International Cannes Advertising Festival are here,here and here. Also a funny and very realistic "mind-voice" of a creative director is here,thanks to AdLand.

Advertising meets “Mythbusters”

I just learned something, not a good idea but interesting information. Some of you might know the documentary in Discovery Channel called "Mythbusters" with special effect specialists Adam Savage and Jamie Hyneman. Adam Savage in fact played a role in advertising history. The advertising book called "Hey Whipple!Squeeze this!"-Luke Sullivan- was named after the Whipple toilet paper ads, where you could see a character called Mr.Whipple (Dick Wilson) in their TV spot. In one of the spots there was a red haired kid . That red haired kid is Adam Savage

www.louvre.com

A perfect combinaiton of content and harmony…(if you can't understand, get away from your screen and have a look)
Agent AMO Communications/ Mumbai
AD: Anil H Deorukhakar
CR: Asif Amin Tibet Baqual
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Happy Feet

This time I want to share an animation with you.
As a "Animationcholic-guy",from the day i had seen teasers of this movie,i am waiting desperately to watch it on the big screen.The movie let me feel the humor of the Ice Age and regarding the Robin Williams factor,i am expecting to see much more than Ice Age!For today,there are 2 trailers released,and a "Tap-dance show" from its official site.
By the way,, have to mention that the other voices belongs to Elijah Wood,Brittany Murphy,Hugh Jackman and Nicole Kidman.

"I know size can be daunting. But don't be afraid...I love you!"

Ay ay ay!

Definitelly a very entertaining site…Once you start you cant stop.Have the volume high!

About The Crystal Apple Advertising Award in Turkey

Recently we witnessed the award ceromony of the 18th “Crystal Apple Advertising Award” which is held annually in Istanbul. This happening is a good social occasion if you’d like to see some collegues from the industry and have a chat while you drink your glass of wine. Also lately it became almost traditional that everyone talks about how the awards are given to one and others friend etc. As for my problem with this award ceromony is the last comment. In many platforms like internet sites, blogs this is under discussion. Most of the work sent to the award organization are seen for the first time. Some people critisize this, or even protest. But the bitterness is that these works are in fact really good ideas. Then why are we exagerating this so much? That is the question…Not only we inb Turkey but worldwide this topic is still beeing discussed. These type of -work for award ceramonies- have become a new type of illegal branch in the Ad award ceramonies. Some organiziaton call it "Scam ads" and the works done here as "Ghost" . All around the world in advertising awards –except Effie I believe- we face the same difficulty. In 2002, London Advertising Awards announced that they will open a branch for this but did not repeat it the next year as they were left alone I believe. As for in Turkey we ought to have a new category such as this in our award organiziatons like “Crystal” or in the “Red Awards” . Let’s witness the real good ideas in competition under this category.
At least this is my idea…

The failure of an Ad strategy

Inour local TV’s recently we see a TV spot regaridng fuel for cars for the brand named PO(Petrol Ofisi).. In the Ad we see a kid and the character POMAN having a chat looking at the flying F-16s in the sky. On the road we see Opels driving. You have impression that your car would go like a jet with the new product called "EuropoDizel". At this point my friend who has no advertising background but works in avition critisized this ad and explained… The jet fuel –kerosen- is known as the second worst quality fuel in the world as it is not purefied. This TV spot was made fun of by the aviation industry employees. Interesting…How come miss such an important detail?...

Fantastic LOTR outdoors-2

Great work from New Zeland.If you know who did these,please leave a comment.

Fantastic LOTR outdoors-1

Great work from New Zeland.If you know who did these,please leave a comment.

Flickrpreneur: New opportunities to make money with Flickr

Özgür Alaz has a great summery about the new dimension of the web based advertising.I strongly reccomend this article.

How smooth can a polish be?

A fine work for Abeille wood polish.. It make one think.. and fill the blanks. I love this type of work. Definitally right idea.

A wonderful date ad

A personal ad…The "restaurant coupon" part is hilarious...
Wadewade ltd., USA
RY: Wade Sturdivant
SY: Wade Sturdivant, Chad Crowley
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A couple of quick links

Two photoshop tutorials. One is about making pop-art from a photo,the other one is about putting make up on the photos.

Everybody wants to find free photos from the web.Well,we know some links,but wouldn't be great if there was a serch engine?Well,now we have one.

Any logos?Especially Turkish ones?Click then!

Some great creativity techniques.

This is what we call a "good idea"

A playboy magazine cover made by tha agent called Lew Lara ..Customer is Nokia...
There is an extra cover attached to the magazine where you see it as a technology magazine of course with nokia text on it you can fold it and no one will notice what you are really reading. Brilliant…Definitally a good idea!
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Inspiration?…Steal?..Application?.. Back to the beginning..

A couple of days ago I put the TV spot for Ariston…But then my freend Tugrul told me that he remember this idea from before and eventually found "Whirlpool Det" TV spot and some print work back in 2004 for Ecover…
Ariston spot still is a very good application but now besides being a good idea became a good application.
You can see the TV spot below...

Sullivan Nod

"Sullivan nod" is a method…. The idea was created by Jim Sullivan a marketing and sales guru. According this method when you nod while you pronounce the name of the product you want to market while say the other words plainly, 90% sales guarntee is claimed . Interesting.

RoboC4 is on ice now!

I mentioned the coming RoboC4 ad before, and now here is the TV spot.

Transparent Bilboars

A campaign for nike’s “Run” series..Stunning!!! A good idea..

DEF2SHOOT

You know the ad above is prepared by TBWA/Paris for Playstation2. If you lie to watch the TV shot of it and more,you have to visit the site.

Do it yourself,shoot it yourself!

Linatree named web iste offers you your own machine to be dowloaded from web and puzzle it up .But as they don’t have paper memory stick yet, the machine is “old style” You can be the digital inventor for this.
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Animation vs Animator!

Fun! Before you click make sure you have a flash player. Have a good idea,have a good time.

Rockaxis Magazine

Good idea,great art direction.

A clearly subconscious ad

A masterpiece by CP+B which I believe is one of the most original idea creating agent in the world with TBWA/Paris. A site made for sprite and the ads on the site are really perfect. A very attractive work and successful ad.You can watch the two ads below, for the rest,check out the site.

2advanced

The 5th addititon of the famous 2advanced is on air. Especially the wallpapers are very nice.

RoboC4 is back!

Our robot is back!this time not in a car park but on ice. On the Ad our robot is speed skating on ice and at the end suddenly stops in front of a bunch of people staring at the ice leaving ice flakes in front of them. On the Ad we listen to the electro-house music by The Egg called "Walking Away" . The person giving life to the robot with his movements by sensors is Nicky Gooch, English speed skating champion and the couch of the olympic team. According to the surveys C4 became England’s most popular car in its segement.
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Is Youtube going to be the second google?

After Googlemania we have next YouTubemania. As an advertising platform YouTube itself became and AD at the end.Together with Panasonic they statred a competition. Panasonic brand uses the correct address for the correct consumer, we have to cangradulate their marketing strategy,a good idea....

Don't throw away your old socks!

I don’t believe that this is the right work by Ogilvy & Mather/Germany. As women socks are very specific and to use it in an ad as masculine as this….But the idea is certainly entertaining.
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Perfect Fools

Perfect fools...Has its signature under many successful online projects.Have a look at their web site.

Ariston Aqualitis

Just one word, "Facinating"...

And the "Good İdea Oscar" goes to...

A campaign for Tuborg by Noble Graphics Creative Studio/Bulgaria. Got a bronz at Epica …good idea.

For the health of your eyes

Work by TBWA for an optic company called BONTON. A very attractive work and a brilliant idea

I'm loving "this"

CCP, Heye Werbeagentur GmbH, one of the good work done for McDonald's by Australia. My favorite. A perfect summary.

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BMW K1200R...Show "No mercy"

Indeed the creative group did not mercy. Encouraging one to buy a BW K1200R and makes smila the current owners
JWT/PPGH Holland,2005 bronz Epica awards.
"A good idea".

Tomorrows' newspaper from today

An old but still very attractive and successful work.
Jung von Matt/Germany
Creative director: Oliver Voss,
Creative group: Christian Fritsche, Vera Hoescheler

PDN Photo Annual 2006 voting started

PDN has started a voting sytem this year from the internet. Canon,Nikon and Epson are the main sponsors. Have alook at the web site and vote.

Honda Chorus Backstage

Have a look at the backstage of the successful "Chorus" ad of Honda.

We know how characters look like.How about their "inside"?

Would you like to know the skeletal structure of the famous cartoon characters? Have a look at the exhebition of Michael Paulus .

Levi's style

We have a popular web site in Turkey called itiraf.com -itiraf means "confession" in Turkish- but there is a similar site in English aswell. This site for years attract people but noone used it as a good marketing area. But on the otherhand OgilvyOne/Singapour used the Stay true site for Levi’s commercial. Not a good idea but a good application..