A milestone for Turkish print advertising

Finally..A brave agency (Lowe/İstanbul) with a brave brand...An ad without logo...There is still hope!...
Congratulations and thank you to anyone whose included to this ad.
Oh,one more thing...The slogan, "Beer is under this lid" is written by Haluk Mesci, one of the advertising gurus' of Turkey,years years ago...But still fresh as the beer itself.

Headline: We know it even we don't see it.

Bodycopy:
If someone says beer, everybody thinks of it.
Everybody loves it most.
Which one of us sip a cold ice beer from that brown bottle
and didn't exhale?
So, with its name,with its taste,its the beer, its our beer.

Slogan:Beer is under this lid