The name of the "Nightmare of big marketing companies is "CP+B "

The campaign called "ProjectFast" with a black, tough rabit icon for VW CP+B(Crispin,Porter and Bogusky) and as a result USA won their first "Cannes Lions Sales Promotion Grand Prix”.
Adidas' "Be the ball" campaign by New Zealand Whybin TBWA was also a candidate for this awars. But “Fast” with the campaign icon, right connection with the consumer and with the correct promosion campaigns deserved the awards. Depsite big Advertising concorsiums like WPP and Publicis CP+B’s star is shining brighter with every single day…
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